We are a full-service, direct response agency. We work – by choice – with charities and other not-for-profit organisations to make the world a better place.

We can help you create highly-targeted and integrated direct response campaigns to strengthen your existing supporter base and engage new audiences for your cause.

We offer you the talents of our in-house fundraising and communications specialists; subject matter experts whose combined skills and experience make them a formidable team.

In the past 16 years, some of Australia and New Zealand’s most successful charities have engaged with us to provide:

– unparalleled sector intelligence
– donor behavioural insight
– data-led strategic guidance
– world-class creative, and
– the enthusiastic partnership of a team which shares your purpose.

Our guiding principles
Our Principle

For most charities, about 80% of your income comes from 20% of your supporters. If you could increase the loyalty and lifetime value of that top 20%, the benefits to your cause could be profound. We can work with you to make that happen.

Our Touch

We can help you develop strategic solutions that create sustainable income streams from a wide base of supporters. Our recommendations to you are based on data-driven insights. To be data-led means to be donor-led.


In 2005 Paul Roberts and Sean Triner, two expert fundraisers, established Pareto Fundraising and Pareto Phone.

Their philosophy was to help Australian and New Zealand charities build high-quality, sustainable fundraising programs that used the best strategies from all over the world. Their approach is as relevant today as it was then.

From the beginning, Sean and Paul knew the importance of using data to determine who to contact, how frequently, and with what proposition and ask strategy.

This data-driven approach led to Pareto becoming a leader in the charity sector and partner with a huge range of causes.

Pareto Phone and Pareto Fundraising formed the Pareto Group, and worked together to provide a complete end-to-end campaign support for clients. In 2015, the Pareto Group was purchased by the IVE Group.

The IVE Group has had long and deep associations with the NFP sector through Pareto Fundraising and Blue Star. In 2019, Pareto Fundraising merged with Blue Star’s not-for-profit capability forming IVE Not-For-Profit: providing new, refreshed, and compelling fundraising solutions for our clients.

Our values

When you work with us, you’ll have access to many years of collective fundraising experience and wisdom. You’ll gain valuable insights and be able to tap into the knowledge we have from working with other charities – many with the same challenges you face now.


Our most important partnership is with you. We believe in an open and honest relationship that has your interests at heart. We have high work and ethical standards and we practice what we preach.


With us you can be certain of one thing. Our love of fundraising runs deep. Our expert team thrives on helping charities like yours to create that special bond between your supporter and the beneficiaries they want to help.

Part of IVE Group

We are part of IVE Group, one of Australia’s most diversified marketing, communications and print businesses.

Listed on the Australian Securities Exchange, the IVE Group has annual revenues of circa $700m and over 1,800 employees.

The IVE Group enables clients to communicate more effectively with their customers by creating, personalising, managing, producing and distributing content across multiple channels.