International Fundraising Congress 2011

The evil of communications departments

By Sean Triner

At the recent IFC Conference in the Netherlands, I did a session on story telling, and that all fundraising needs to revolve around stories.  Abstract and clever marketing, as well as stats and ‘how clever are we’ stuff just doesn’t work.

Margaux Smith from UK agency bluefrog realised she was the devil (A devil with a good wit and prose though).

And another fundraiser’s reaction on the masterclass to some of the tacky stuff that works…

Check out here what Margaux learned….

Adrian Sargeant is brilliant

By Sean Triner

I was lucky enough to attend two of Adrian’s sessions at the IFC. I say lucky because the first was packed and they were turning people away.

Adrian looks at the psychology of giving, and it is great stuff for example using ‘social information’ to increase average donations. Social information helps make people decide to make larger donations. By asking a couple of questions right before the ask, HUGE increases in donations are realized.

For example, when they tested a prompt v no prompt based on others’ giving they got over 30% increase in average domation.

The prompt (to people who had not donated before) would be something like ‘thank you for agreeing to donate, I just took a donation from someone else… They gave x amount. How much would you like to give?’

The control group, with no prompt had an average of $86. A prompt at $75 got just $1 more, but prompts of $180 and $300 got averages of $96 and $111. Brilliant.

Tons of information here

Dan Pallotta

By Sean Triner

At the final hours of the IFC conference in the Netherlands. Nearly 1,000 Fundraisers here including 27 from New Zealand and Australia. Lots of great learning, and a very worthwhile conference to invest in.

The closing plenary was delivered by Dan Pallotta – and evangelist on cost of fundraising and fair compensation for charity employees. Great stuff, really great structured arguments and well worth listening to.

For you Australians, you don’t need to leave the country to see him. He is presenting at FIA in February 2012 at the Gold Coast. As well as lots of other learning opportunities – with lots of great local trainers and Tony Elischer, Kay Sprinkel-Grace and Adrian Sargeant – the conference looks fantastic. I reckon this is one Fundraisers should drag their CEOs and CFOs along. for the conference. for information on Dan.

International Fundraising Congress: The Netherlands is place to be this October

The IFC is the world’s leading conference on fundraising. It attracts around 1,000 participants from almost 60 countries, and is renowned for its outstanding learning and networking opportunities.

Hundreds of delegates from Australia, including quite a few of us here at Pareto Fundraising, have attended the IFC, due to its high relevance to the Australian fundraising arena, the advanced knowledge that delegates acquire and the exchange of best practices.

There is no other conference where you’ll be in a room with so many senior fundraisers from around the world. The outstanding program of Workshops will help you get creative with your fundraising, showcase new ideas and give you the right skills you need to effectively raise money for your cause.

Visit now!

The IFC offers an all-inclusive registration fee.

Unlike many training conferences, the IFC fee is all-inclusive, offering exceptional value for money. The all-inclusive delegate fee includes:

  • Hotel accommodation (for 2 or 3 nights)
  • Breakfasts, lunches & evening meals
  • Entrance to congress social and networking events
  • Return coach transfers between airport and conference centre
  • Shuttle buses between the conference centre and satellite hotels if staying off-site at specific times throughout the event
  • Access to post-congress documentation on the IFC’s password protected delegate archive.


Early bird discounts of £60 have been extended for Australian delegates and this offer now ends on 1 July.

You can also get an additional £60 (approx US$100) group discount for 5 persons or more from the same organisation. So don’t delay and let the let the early bird slip away!

Click here to register and get your special discount!

Here are just some reasons to attend:

  • Learn from the world’s best speakers tackling your topical issues – we have some great new speakers, such as AJ Leon (USA) joining some of IFC’s most popular speakers from previous years including Chris Carnie (Spain), Bill Toliver (USA), Bernard Ross (UK), Karen Osborne (USA) and Roland Csaki (Hungary). And our very own Sean Triner will be there running an interactive masterclass on storytelling as well as hosting one of his infamous comedy debates!
  • A fresh new program– with a revised track structure to help you tailor your learning even more, new Great Debates presenting different perspectives on issues affecting all fundraisers and an enhanced Masterclass program.
  • Learn from the best in national fundraising from around the world – with delegates and speakers from around the world. You can exchange ideas, learn from each other’s experience and hear best practice in national fundraising from top speakers.
  • Join the exciting social program – including a first-timers networking session, The Resource Alliance Global Awards for Fundraising ceremony, the networking dinner, and of course our fantastic gala night party. The IFC is a social and networking experience you will never forget!
  • For more information about what’s on, check out the IFC 2011 Conference brochure, or click here to view the latest confirmed sessions.

    Visit to take advantage of the early bird discount, which closes on 1 July.