About Us

We are a full service, direct marketing agency that exists to help non-profit organisations raise more money, so they in turn can do more to help their beneficiaries. And in so doing, make the world a better place.

Pareto was founded by two expert and principled fundraisers, Paul Roberts and Sean Triner, in 2002. Since November 2015 Pareto has become part of the IVE Group of Companies.

Our People

Pareto Fundraising is proud to have such an experienced and knowledgeable leadership team. While diverse in their speciality areas, they all share a passion for helping charities raise more money. To find out more about each of our leadership team, just click on each person’s name.

Many of the team are accomplished public speakers and have received excellent feedback following their participation in fundraising conferences, seminars, panel discussions and debates. If you are interested in involving one of our people in an event, please contact us.

Pareto Fundraising

Dearne CameronDearne Cameron
CEO, Pareto Fundraising
Fiona McPheeFiona McPhee
Head of Insights and Fundraising Strategy
Jo DurantJo Durant
Head of Digital Operations
Mary Anne PlummerMary Anne Plummer
Creative Director
Paul RobertsPaul Roberts
Senior Consultant
Sophie Bogdan Sophie Bogdan
Group Account Director
James HerlihyJames Herlihy
Digital Strategist
Andrew MartinAndrew Martin
Senior Consultant
Sharon TillmanSharon Tillman
Senior Account Director
Lindsay MackenzieLindsey Mackenzie
Account Director
Account Director
Marta Cobian
Digital Account Manager
Iro Kipidi Iro Kipidi
Account Executive
Melanie RussoMelanie Russo
Account Manager
Jack HerringeJack Herringe
Digital Producer
LJ Byrne
Digital Account Director
Katie Couani
Senior Account Manager

Pareto Phone

bruce-cotton80Bruce Cotton
CEO, Pareto Phone
Keith-Elliott80Keith Elliott
General Manager
Chris BullockChris Bullock
Head of Client Services
Talia-ReadTalia Rimmer
Account Director
Alicia Reid BWAlicia Reid
Client Operations Director
Alex Breckenridge BWAlex Breckenridge
Account Director
Blair BWBlair Johnston
Account Manager