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Nobody wants to read your sh*t: and other tough-love truths to

make you a better writer

By Steven Pressfield

As a writer you find yourself working in different disciplines throughout your career. 

But the one lesson you learn up front – usually on day one – is that nobody wants to read your sh*t.

The title of the book may sound discouraging but it’s not meant to be. It just states a simple, sometimes painful truth. But the good news is that once you understand that, you move into the realm of where what we offer is for the reader’s good and not for our own.

From Chapter Four:

“When you understand that nobody wants to read your sh*t, your mind becomes powerfully concentrated. You begin to understand that reading/writing is, above all, a transaction.

“The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you.”

Steven Pressfield shares his experience in all forms of writing – advertising, screenwriting, advertisements, movie scripts, fiction and non-fiction. It’s not in any way about fundraising.  But smart fundraisers will see that this collection of keystone lessons can also be applied to every piece of writing that you do.

So, what’s the answer?

1. Reduce your message to its simplest, clearest, easiest-to-understand form

2. Make it fun. Or sexy or interesting or scary or informative. Make it so compelling that a person would have to be        CRAZY not to read it.

3. Apply that to all forms of writing or art or commerce.

If you’re tasked with being the writer at your non-profit then we highly recommend that you get this book.

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