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Do you want younger donors!?

Everyone does. But if you are a fundraiser, despite everyone on your board and management wanting young donors, you know the facts.

You know that the younger a donor is they less likely they are to upgrade, cross sell, give a major donation, become a bequestor or stay with you.

Does that mean you should ignore them? Well: No. You also know that online giving is growing. You know that face to face is the number one source of regular givers – and their average is just 43.

How do you know?

You just read it here: But don’t take my word for it. Get the data for yourself for free if you register before the 22nd of January, 2016. Join Pareto Benchmarking.


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