Everyone does. But if you are a fundraiser, despite everyone on your board and management wanting young donors, you know the facts.
You know that the younger a donor is they less likely they are to upgrade, cross sell, give a major donation, become a bequestor or stay with you.
Does that mean you should ignore them? Well: No. You also know that online giving is growing. You know that face to face is the number one source of regular givers – and their average is just 43.
How do you know?
You just read it here: But don’t take my word for it. Get the data for yourself for free if you register before the 22nd of January, 2016. Join Pareto Benchmarking.